College of Health and Human Sciences
Sport Commerce (MS)
Overview
The Master of Science in Sport Commerce prepares you for management and leadership careers in the business of sport—from professional and collegiate athletics to entertainment, events, sponsorship, and sales. Coursework centers on sport finance, sport marketing, promotions, and strategic management of sport commerce organizations, grounded in research methods and the theory behind the industry.
Guided electives let you shape the degree around your career goals, and the program concludes with a culminating experience—a thesis, practicum, or applied project—completed under the guidance of a faculty mentor. It's your chance to work directly with sport and entertainment organizations, build a professional network, and graduate with real industry experience already on your resume.
More Information
Highlights
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33 Credit Hours
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Hands-On Industry Experience
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Guided Electives Tailored to Your Career Goals
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No GRE Required
Who should enroll?
- Aspiring Sport & Entertainment Executives
- Marketing, Sales & Sponsorship Professionals
- Event & Facility Managers
- Coaches & Athletic Administrators
- Recent Graduates Entering the Sport Industry
What you'll learn
After completing the program, you will be able to:
- Apply financial and revenue management principles to sport organizations.
- Develop marketing and promotional strategies for sport and entertainment brands.
- Lead strategic decision-making within sport commerce organizations.
- Interpret research and theory that drive the sport industry.
- Deliver inclusive, professional sport services across diverse audiences.
Program Details
- Major: Sport and Hospitality Management | Concentration: Sport Commerce
- Degree: Master of Science (MS) — 33 credit hours
- Culminating Experience: Thesis, Practicum, or Applied Project
- Application Deadlines: Fall – August 1 | Spring – December 1 | Summer – May 1